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Fairfield Inn & Suites®

Brand Strategy


Fairfield Inn & Suites by Marriott® is an established leader in the moderate-tier segment, offering value and consistency, and quality service to business travelers. The brand appeals to owners and franchisees who recognize a strong economic model and investment that works. The brand’s outstanding performance and over 25 years of history have been driven by a clear message of quality, value and operational excellence.

Fairfield Inn & Suites® appeals to travelers who want to maintain momentum and stay balanced and uniquely supports productivity and well-being with smart spaces, health-conscious options, and a stress-free experience so you never skip a beat.

The Fairfield Inn & Suites innovative Generation 4 prototype provides owners and investors with options and flexibility to meet specific market needs and deliver a strong ROI. Whether the hotel is located in an urban, secondary or tertiary market, this innovative design allows owners to adapt the model based on specific location and site requirements.

Experience the Fairfield Inn & Suites brand site.

Contact us to learn more about developing with Fairfield Inn & Suites.

Click below for downloadable development materials:

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