Our three loyalty programs – Marriott Rewards, Starwood Preferred Guest, and The Ritz-Carlton Rewards – are the most recognized and awarded programs in the hotel industry. With 120 million members worldwide, our programs will drive loyal guests to your hotel. These guests stay more often, pay a higher ADR than non-members, and tend to book through our least expensive booking channels.
Our properties have the largest collection of meeting and function space of any hotel chain in the world. Our global, regional, and property-based sales associates fill that space using in-depth market knowledge and planning tools. Our teams are positioned to engage customers at all levels, whether global or local, and our total account management strategy gives clients and meeting planners a single point of contact, building long-standing relationships that grow business.
As the first hotel chain to launch a discipline dedicated to maximizing revenue, Marriott leads the industry in the breadth and functionality of its reservation system. Our powerful platform is fully integrated with revenue management, eCommerce, Property Management Systems and our Global Distribution System. Unlike many competitors, 100% of our reservations are centrally processed, translating into the lowest cost per transaction.
Our revenue management team leverages sophisticated systems to execute on pricing strategies and inventory management that align with our demand forecasting tools to enhance Marriott’s competitiveness, increase market share and maximize hotel revenue.
Cost Savings Generators
Our size and scale allow us to share costs and leverage market efficiencies through shared services, strong negotiated rates with intermediary partners and favorable credit card interchange rates.
Marriott’s position as the world’s largest travel company allows us to negotiate rates with online travel agencies (OTAs) and affiliate partners so we can deliver the most favorable OTA commission rates in the industry to our owners.
Marriott’s comprehensive procurement strategy delivers high-quality products at the lowest possible prices, with the savings passed onto owners and franchisees. In addition to our negotiated pricing, we leverage significant volumes and strong supplier relationships to generate further cost efficiencies.