Our award-winning hotel loyalty program, Marriott Rewards, provides the foundation for Marriott’s outstanding customer relationship strategy. Marriott Rewards enables Marriott to precisely target our marketing efforts and messages, and to capture and use critical customer knowledge to predict future travel behavior and business potential.
Today, Marriott Rewards is over 55 million members strong – making it the industry’s leading loyalty program and the largest base of active frequent business traveler members of any industry program. Marriott Rewards received multiple awards in 2015:
- Hotel Program of the Year for the 8th year in a row (Freddie Awards)
- Top Hotel Loyalty Program (Fortune & Travel + Leisure Best in Business Travel Survey)
- Top Hotel Loyalty Program (U.S. News and World Report’s 2014-2015 Best Rewards Programs)
Superior Customer Insights Build Preference and Share
Marriott has long been preferred by customers because of our reputation for knowing what they want and need. Marriott Rewards significantly contributes to our ability to build brand preference by allowing us to capture and analyze a high volume of customer data. This valuable information is then used to perfect our marketing efforts aimed at maximizing revenue, share, and profit.
Providing Customers a Personalized Experience
Marriott’s Rewarding Welcome enables Marriott hotel associates to know each member’s personal stay preferences and act on them. At Marriott.com, members can check account balances, search hotel options for redemption rates, book a redemption reservation, and order e-certificates in real time through one seamless process.