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Sales & eCommerce


Marriott’s sales strategy aligns around the customer, providing streamlined sales for group, business transient, catering, and select service & extended stay customers. High-value customers are won with integrated sales and marketing efforts involving global and field sales teams, eCommerce initiatives, revenue management, reservations sales and customer care, and channel strategy and analysis.

Leading Online and Mobile Bookings
Marriott.com is the world’s largest lodging website, used by three-quarters of all guests with 44 million visitors per month. Marriott is continually expanding its eCommerce platform to enrich guest experiences, entice customers to use electronic channels, and drive business to Marriott brands. In 2013, approximately 45% of Marriott’s gross sales, US $17.7 billion, came through electronic channels.

Driving Value to Your Business Efficiently
Marriott’s industry-leading distribution system is powered by MARSHA, our proprietary global reservation system. It is fully integrated with our revenue management, eCommerce, customer loyalty and property management systems, as well as the Global Distribution System (GDS) used by travel agents and systems of e-Intermediaries. MARSHA provides low costs per transaction, high contribution to occupancy, and high revenues generated per call.

All reservations from call centers, Marriott.com, GDS or other electronic channels come through this same centralized reservation system, providing significant efficiencies. This year, Marriott’s reservation system:

  • Generated more than 100 million reservations
  • Produced more than US$34 billion in gross room revenue
  • Processed reservations for more than 700,000 roomnights per day
  • Generated US$124 million in cross-sales room revenue among Marriott brands

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